The professionals update the window displays and the themes regularly. They take into account a number of ingredients while deciding on the store themes. The key factors range from the key events in the year, such as Christmas and Easter to the current fashions trends, and from promotions to the sales.
Visual merchandising experts decide how a shop and the merchandise in it are presented. They cover the whole range of tasks; including the design and creation of store window displays as well as ensuring a consistent style and layout inside the store that maximises sales.
Many big retail stores and chains tend to employ a visual merchandising team. However, most of the smaller shop owners and managers either try and take on this role themselves or perhaps employ a professional on a part-time basis. Or, they tend not to spend any time or effort on visual merchandising.
If you are in the third category, you may need to rethink your strategy as there has been a lot of supporting evidence about how much the visual merchandising can help increase your sales and maximise your profits.
Retail Window Dressing Related Resources
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