Thursday, January 08, 2015

Busting the Myths of Facebook Paid Ads

In spite of Facebook’s popularity as a renowned social networking platform, its use as advertising platform is still misunderstood by many folks out there. You will come across with a number of myths about its efficiency and usability and some people even have different myths about the paid advertisement on Facebook. All these myths need to be dispelled especially if the advertisers are to wake up to enjoy the advantage it offers.

You can't measure paid advertisement success on Facebook
The paid advertisement on Facebook has been always undervalued, prompting the advertisers to pull budget. However, if the placement of the advertisements is not measured aptly, then how one can know if this social site is working in favor or not!
In fact, there are a wide variety of tools that advertisers can use today including, tracking conversion on site through Facebook Pixel. This tool enables the advertisers to see which convertor has clicked or viewed the ads on Facebook. Atlas is another important tool which is a third party ad server and it is known to track the impressions and clicks on paid media. Simply by implementing effective marketing attribution, advertisers can easily and precisely gauge the performance of their paid advertisements on Facebook.

All Facebook users are created equal
You must keep in mind that the users of this social networking site use this platform in different ways. Some of the users like promoting or complaining their brand interactions on this platform, while some users are simple voyeurs who get influenced by their friends, but don’t tend to return again. If you ignore this reality then your marketing activity on this platform is doomed to fail indeed.
Some of the users prefer interacting with some paid ads and then leave the platform to conduct research into what they have seen before making a purchase from the marketer’s website. Simply by utilizing the option of last click, the search engines receive the credit for conversion, but in actual the conversion commenced on Facebook, which is ignored always.

Views don't matter – only clicks
It is already confirmed that increased ads frequency on this social site greatly leads to increased propensity to convert. So, views matter a lot compared to the clicks. But, it is very crucial to understand and know the exact frequency level which is accepted on this social site. Little and huge brands often miss the chance to represent the ads that are likely to draw attention and simply get a click. Too high and people will tune out in sake of finding fresh creative ads to drive engagement.

Facebook adverts are only effective if they reach consumers immediately
Facebook must be considered as the long-term marketing strategy because the value of this platform lies in its incremental impact the time. You may purchase test performance and design controlled experiments to find out which variables exactly impact user behavior and make use of them to create more effective paid advertising strategy for success.

Conclusion
So, hopefully some of your doubts regarding Facebook paid ads have been dispelled. You may keep on searching for latest tools and techniques to determine the ads performance on Facebook and to reach highly engaged users.


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Check out the other blogs I contribute:Surrey Property Articles | Visual Merchandising | Online Marketing | Sporting After Dinner Speakers

Tuesday, December 23, 2014

Best Ways to Market Online Video Streaming

There are many people who simply upload their online videos and wait for web traffic to view their videos. However, this is not the effective way to earn revenue from your online videos streaming services. If you are serious about generating results from your online video streaming services and get more traffic to your website, then it is crucial for you to understand that fact that you can’t just create and upload videos on website and forget about it. Instead, you must focus on stimulating interest with constant interaction with your target audience. So, let us find some of the best ways to market your online videos streaming to get the desired results at the earliest.

Optimize your videos
Firstly, it is very crucial for you to ensure that your videos is perfectly optimized, which include creating a video sitemap from your online videos so that Google can understand that your videos are live and exist online. This is the most effective way to market your online video streaming and generate organic traffic for your websites. Besides, it is equally essential to check the title of the videos as it must have an appealing and solid title that can easily grab the attention of the viewers and encourage them to view your videos.

Avoid hosting the videos on YouTube
Try to focus on optimizing your videos to make it legible to Google and other popular search engines. You should never host your videos on YouTube as the video’s SEO will be linked to YouTube, but not to your website. Instead of this, you should try to find quality hosts that maintain the quality of the videos and offer some other helpful videos that express how to optimize videos effectively.

Promote your videos on social sites
You need to bear in mind that it is not beneficial to post videos and same headline for each platform. You must make change in the headlines for each platform and specific audience that it serves. Moreover, provide a link to your webpage where the full video is posted. You need to play smart and take the screenshots of the videos and post it on popular social sites. If possible post a small video of 16 second to allure the viewers.

Add your videos to directories
There are many online directories for videos where you can add your online videos. If you add your videos on directories then it will help you to generate organic traffic to your website.

Write Blog Post
A well written and shareable blog post has the potential to generate large amount of organic traffic to your website. The blog post your will create must complement the video and it should be relevant to the videos you are uploading on your website. Tyr to keep the blogs simple and avoid creating blog post that is overly promotional.

Blast in email campaign

You must use emails to send the video content to all your current contact. Not only will they view your videos, but chances are there that they may share the videos with their peers and friends. 
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Check out the other blogs I contribute:Surrey Property Articles | Visual Merchandising | Online Marketing

Sunday, June 15, 2014

Why Is Maidenhead a Property Hot Spot



If you are looking for Letting Agents Sunningdale or Maidenhead with properties to let in Sunningdale and Maidenhead areas of Berkshire, then please contact Barton Wyatt.


Property continues to be one of the most sought after vehicles for investment in the United Kingdom. Even though, the property market has slowed down during the last few years, Maidenhead has remained as one of the property hot spots of the country.

Contrary to the belief that the Maidenhead area generally follows the nationwide housing trend, it actually aligns more closely with the London property market. As such, Maidenhead enjoyed significant increases in property prices comfortably beating the national averages in the 90s and early 21st Century even though it could not escape the recent housing troubles.

When the market came to a stand still, the sales of residential property in the Maidenhead area almost hit rock bottom while buyers and sellers assessed their situation.

With the signs of a housing sector recovery, the Maidenhead area has, indeed, been taking the lead in the Thames Valley area; with the average time of a property remaining on the market estimated to be under 6 weeks.

While the Maidenhead residential real estate prices climb back up to their 2006 heights, I firmly think Maidenhead is going to enjoy the continued property boom again.

Here are some of the reasons why the property investors are so interested in the Maidenhead area:
  • First and foremost, the Cross Rail project has to be mentioned. This is the new underground line connecting the Maidenhead area to East London. This will not only bring a lot of London commuters to the area but a lot of businesses are also expected to move their offices to Maidenhead as well.
  • There is also a wide variety of good quality properties for sale in the Maidenhead area.
  • It has some very famous and exclusive Berkshire neighbours such as Windsor, Ascot and Sunningdale; attracting the rich people to the area.
  • It is important to stress that Maidenhead has very good motorway connections to London, Birmingham and Oxford.
  • Maidenhead has easy access to the major airports (under 1 hour of travel): Heathrow, Gatwick, Luton, Stansted and Birmingham.
  • Maidenhead also has a superb selection of sporting venues nearby, from the world-famous Wentworth and Sunningdale Golf Courses to the Dorney Lake, where the Olympic rowing competitions were held.
  • Maidenhead is very close to a number of natural attractions as well as a number of very beautiful English villages, such as Marlow, Henley, Cookham, Hambleden and Bray.
  • A number of famous celebrities live in and around Maidenhead, such as Ulrika (kakakaka) Johnson and Rolf Harris; who increase the attraction of Maidenhead.
As a summary, the residential property market in Maidenhead is already on the up again.


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Check out the other blogs I contribute:Surrey Property Articles | Roofers in Windsor | Visual Merchandising | Online Marketing

Wednesday, April 16, 2014

Property in Surrey

It is often difficult to find out a living place for your family in a foreign country, be it UK or somewhere else. Certain important factors are worthy to be taken care of while searching for such a place, prominent of them being a suitable school that could provide your kids with more or less the same environment as in their previous school.

Barton Wyatt, Virginia Water’s Premier Estate Agent, comes as the much coveted respited for such needful people and assists them in looking for properties near ACS international school and TASIS, the two most popular schools in Virginia Waters, Egham UK.

These international schools have children from varied nationalities and are not restricted to the students from UK or America only. The fact that these schools are hardly at a 10 minute distance from Virginia Water and Wentworth, the most suitable residential locations in the area, further make them highly preferable among the parents.

Virginia Park and St Ann’s Park are rated to be among the most luxurious residential areas in Virginia Water and to the amusement of the overseas people, these have also the scope of flats being rented out. With Barton Wyatt, finding a rented place in such affluent locations is no more a problem. The efficient team at Barton Wyatt under Jo Parris, the head of lettings division in Virginia Water, carries out best efforts to help the corporate families get a living place in these areas.

The plush locality is studded with some of the most elite facilities like the swimming pool and tennis courts. In any living place, security is doubtlessly the most important factor to be considered before moving in. With these locations being under strict 24 hours security, people can be rest assured for the safety of their dear ones, especially children.

The decision to bank on Barton Wyatt to look out for a property near ACS International School in Egham UK is indeed a smart decision as it solves two important purposes with a single move, the guests can get the most preferred living space and along with it, can also look out for the best international schools for their children.

Summary: Getting a residence of your own choice and a suitable school for your kids, all in the same vicinity in a foreign country is definitely troublesome. However, with Barton Wyatt helping you to find best rental deals in the area near the popular international schools, you need not to wander any more.

Thursday, March 13, 2014

Surrey Demands New Properties

It has often been the trend in England for buyers to seek out older homes on excellent plots in order to knock down and re-build to their own specification and design. In some respect these owners are doing just the same as developers but on a smaller scale.

New home developers today, provide properties, often on brown-field sites, with homes that suit our current lifestyles. This includes apartments for young professionals, starter homes for families and the larger detached properties and town houses for families close to schools and amenities with the benefit of 'all the work being done for them'. Even so, new homes offer the budding DIY-enthusiast a blank canvas on which to stamp their own mark should they wish to. It is a myth that home renovations of older style properties is the only way to achieve this.

Just as a new bespoke Wentworth Estate home in Surrey with all the latest in modern technologies from surround sound systems to ultra modern kitchens, your new home from quality developers can have all the latest technology as well.

It is also possible for buyers to have a say in the property design internally and externally. At one of the new developments in Virginia Water, for example, buyers are able to decide on the layout of non-load bearing internal walls allowing you to tailor your home to suit your particular lifestyle.
A new home today must adhere to strict government compliance rules on build specification resulting in far more environmentally-friendly properties with an excellent standard of finish. Most developers also offer buyers the peace of mind of build warranties.

With interest rates at their lowest mark since the Second World War, those who have been sitting out the recession are now finding themselves financially in a position to move.

With house values overall having also dropped, buyers looking to move up the ladder are finding that they can afford a lot more for their money and so in some cases are out bidding their rival buyers to secure their homes.

Of course with new homes complicated property chains are avoided as you are buying homes without a chain direct from the developer. For many, this is a huge appeal to reduce the 'stress' of moving home.

Here are few reasons to buy 'new':
  • More environmentally friendly than older properties
  • Can include the latest in technology and bespoke additions
  • No long chains to be caught up in
  • Developer incentives and buyer rewards
  • Most come with 10 year warranty protection
  • Homes built to suit peoples' lives today
  • You don't need to renovate to put your 'stamp' on a property, new homes come as a blank canvas­­
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Barton Wyatt estate and letting agents in Surrey provide a range of luxury properties for sale in Virginia Water

Friday, February 14, 2014

Houses to fall in love with this Valentines Day

Looking for a love shack?  Here are top 4 recommendations from Barton Wyatt estate agents in Surrey.
 

Park Place For a perfect romantic evening choose
Park Place in Windlesham, Surrey which has its very own cinema complete with box office and pop corn machine.
 This magnificent country house is set over three floors and 9 bedrooms and 9 bathrooms.


Park Place cinema 





Built in 1995, this Georgian style property has been built to an exceptionally high standard.  The imposing reception hall with a central staircase, marble and granite floors with under-floor heating, a hand-made kitchen and custom made furniture in many parts of the house all blend to create a unique and wonderful home.

The ample garage will house 3 cars and has a staff flat over.  A generous cottage in the grounds offers further accommodation with kitchen, living area, 3 beds and bathrooms. 
 
Priced at £6,250,000.  


Ashworth House master bed suite Next up is the master bedroom suite in 
Ashworth House in Sunninghill, Berkshire.  This gargantuan suite covers 720 square feet of pure luxury.  
Ashworth House sits within substantial landscaped grounds and reflects meticulous attention to detail in design, specification and architectural integrity - again setting the benchmark for building excellence.

Ashworth House The property offers exceptional accommodation, arranged over three storeys, boasting a magnificent central galleried staircase with spectacular chandelier, three large reception rooms ideal for entertaining, while the kitchen/family room with an orangery opening out into the garden is the informal heart of the home. Upstairs there are en-suite bathrooms to all six of the bedrooms plus a bonus bedroom/games room.  Staff can also easily be accommodated within the annexe which is found over the triple garage.

Priced at £4,250,000.

September Song Kitchen If staying in and cooking for your loved one is your perfect valentines evening then look no further than September Song in Wentworth, Surrey where the kitchen is a masterpiece.

September Song is situated on one of the most prestigious roads on the Wentworth Estate. The house is totally unique having been designed by Lewandowski Willcox Architects. 

A contemporary design with interesting September Song shaped rooms and split levels gives the house an abundance of character and charm all of its own, ideal for entertaining and contemporary family life. 
  
The house boasts 4 reception rooms, a master bedroom with en-suite dressing room and bathroom, two further bedrooms suites,  a further two bedrooms with a shared jack and jill bathroom.  The house also has a laundry, study, a lift from the garage which houses 5 cars and landscape gardens of 1.86 acres.



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Check out the other blogs I contribute:Surrey Property Articles | Roofers in Windsor | Visual Merchandising | Online Marketing

Tuesday, January 21, 2014

The Office for National Statistics reports rising house prices are keeping children in the nest

Article provided by Barton Wyatt Estate Agents Surrey


As reported on the BBC today, 25% of young adults in the UK in their 20's and early 30's, more than 3.3 million, now live with their parents as rising house prices delay them from getting onto the property ladder, according to the latest Office for National Statistics data.
With this trend in mind, parents are increasingly considering homes which can accommodate a fuller nest for longer.
Here are two examples of properties on the market today which would really suit the 21st century family:

Ashworth House, Holland Place, Sunninghill

A six bedroom residence located in the heart of the home counties just 2 miles from Ascot racecourse.

Ashworth House sits within substantial landscaped grounds and reflects meticulous attention to detail in design, specification and architectural integrity - again setting the benchmark for building excellence.

The property offers exceptional accommodation, arranged over three storeys, boasting a magnificent central galleried staircase with spectacular chandelier, three large reception rooms ideal for entertaining, while the kitchen/family room with an orangery opening out into the garden is the informal heart of the home.

Upstairs there are en-suite bathrooms to all six of the bedrooms plus a bonus bedroom/games room.  An annexe which is found over the triple garage has its own lobby entrance and has a small kitchen which would be ideal for older children.

Or perhaps this house in Wentworth would work with lots of bedrooms and a separate au-pair suite to house some overgrown 'Children':

Whickham, Wentworth, Surrey

A recently completed brand new classically styled and luxuriously appointed family home, ready for immediate occupation and fully furnished. Situated on a south facing corner plot of approximately half an acre in the exclusive Wentworth Estate.

The property has a superb layout ideally suited to the contemporary family lifestyle making the best of the south facing rear gardens. The hub of the house is a stunning Lida cucina kitchen with state of the art appliances. On the  Whickam Kitchen first floor is a very generous master bedroom suite and encompassing a dressing room, large bathroom and sitting room area. Over the double garage is a well-equipped staff/au-pair suite with its own entrance and staircase to be self-contained if desired.

On the second floor, there is the fifth bedroom and bathroom as well as an adaptable games room which of course could also be a sixth bedroom. The property has been fully furnished by award winning interior designers, Alexander James, and is ready for immediate occupation for a superb lifestyle.
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Check out the other blogs I contribute:Estate Agents Surrey | Roofers in Windsor | Visual Merchandising | Online Marketing